Sands of Phygital Times

Camel being used in the Ad
Pic courtesy: content.indiainfoline.com 

Just when you thought that the physical and digital marketing space has seen it all, TataCLIQ.com came up with an actual camel focused #SureThing campaign! From apparel and electronics to footwear, it showcases the authenticity of original products with a quirky C.A.M.E.L. (Certified Authentic Merchandise Everybody Loves) signage.

TataCLIQ.com's SureThing logo unit
Pic courtesy: indiantelevision.com

To generate a buzz, TataCLIQ.com released announcer films in 3 stages:

1. Unwrapping A Story: Centred around Real Good Brands at Feel Good Prices tagline, this 10 second film features a woman placing a bubble wrap over a sitting camel. The homely background contrasted with the presence of an actual camel creates a striking contrast in the minds of consumers. The introduction of Get The Oont song complements the buzzing curiosity and has managed to generate 206,448+ views since 30 May, 2016!

2. A Clickworthy Sight: To build momentum on the buzz, the camel takes us from his humble human home to a photographer's studio! Resonating with the glamorous life of celebrities and camel's evident ignorance, the 155,67+ viewed video acts as an antithesis of sensational products being easily available on TataCLIQ.com! 

Pic courtesy: pbs.twimg.com

3. Made To Perfection: The nature of providing only selective C.A.M.E.L. products can best be highlighted through the Get The Oont backed 20 second video. Having a tester measure the various angles and sides of our by now famous camel, TataCLIQ.com's #SureThing campaign highlights the dedication that goes behind premiering its products.

Unveiling The C.A.M.E.L.: It wasn't long before TataCLIQ.com released its maiden 1 minute #SureThing film. Right from skirt and suit, sneaker and boot to HD television, grinder and earphones, the camel replaces them all in various situations to signify the availability of only Certified Authentic Merchandise Everybody Loves products in a smart and yet cool way!

Overall, the 2 day campaign managed to receive more than 1 million views on its main advertisement and #SureThing hashtag remained a trending topic of Twitter for more than 6 hours! 

Make sure to check TataCLIQ.com's various C.A.M.E.L. certified apparel, electronics and footwear products for experiencing that #SureThing feeling!

-siddheshgarg