Man Made in Italy

Some call him a gentleman. Some call him a Khal Drogo. Within the embers of sensual woods, lives a man who chases boundaries and spits fire. His rugged scent transforms ashen winters into tempting summers. As the air slowly makes everyone green with envy, he awakens his inner Mandarin moves only to re-ignite those virile senses. His velvety skin makes even that long-lost cousin with a visible thigh gap rise and gulp the surrounding air like Hemingway's whiskey.

Warm, smooth and bulimic.

As the hormones settle like the gospels of Matthew, Mark and Luke at the legendary library of Biblioteca Ambrosiana, there is a penetration of English-style Sempione Park's lavender and violet blooms complimenting the waterfront winds of Mediterranean Sea. A man among men, he captures the intense stare by the lady wearing a rose print crepe de chine Miu Miu dress and even her secretary's side-eyed glances hidden by those Aviator Ray-Bans.

Simply classic.

As much as their Libeskind Toweresque curves are impressive, he plays Vivaldi's Four Seasons on his iPod and progresses to get abused by the Anchovies Fillet from Cantabrico and Buffalo Mozzarella at L'Antico Ristorante Boeucc.    

Leather, vetiver and Tonka Bean style.

Indulge in this exquisite depository of pret-a-porter lifestyle with a My Land.

Truly Milanese. Truly Trussardi.  

Sands of Phygital Times

Camel being used in the Ad
Pic courtesy: content.indiainfoline.com 

Just when you thought that the physical and digital marketing space has seen it all, TataCLIQ.com came up with an actual camel focused #SureThing campaign! From apparel and electronics to footwear, it showcases the authenticity of original products with a quirky C.A.M.E.L. (Certified Authentic Merchandise Everybody Loves) signage.

TataCLIQ.com's SureThing logo unit
Pic courtesy: indiantelevision.com

To generate a buzz, TataCLIQ.com released announcer films in 3 stages:

1. Unwrapping A Story: Centred around Real Good Brands at Feel Good Prices tagline, this 10 second film features a woman placing a bubble wrap over a sitting camel. The homely background contrasted with the presence of an actual camel creates a striking contrast in the minds of consumers. The introduction of Get The Oont song complements the buzzing curiosity and has managed to generate 206,448+ views since 30 May, 2016!

2. A Clickworthy Sight: To build momentum on the buzz, the camel takes us from his humble human home to a photographer's studio! Resonating with the glamorous life of celebrities and camel's evident ignorance, the 155,67+ viewed video acts as an antithesis of sensational products being easily available on TataCLIQ.com! 

Pic courtesy: pbs.twimg.com

3. Made To Perfection: The nature of providing only selective C.A.M.E.L. products can best be highlighted through the Get The Oont backed 20 second video. Having a tester measure the various angles and sides of our by now famous camel, TataCLIQ.com's #SureThing campaign highlights the dedication that goes behind premiering its products.

Unveiling The C.A.M.E.L.: It wasn't long before TataCLIQ.com released its maiden 1 minute #SureThing film. Right from skirt and suit, sneaker and boot to HD television, grinder and earphones, the camel replaces them all in various situations to signify the availability of only Certified Authentic Merchandise Everybody Loves products in a smart and yet cool way!

Overall, the 2 day campaign managed to receive more than 1 million views on its main advertisement and #SureThing hashtag remained a trending topic of Twitter for more than 6 hours! 

Make sure to check TataCLIQ.com's various C.A.M.E.L. certified apparel, electronics and footwear products for experiencing that #SureThing feeling!

-siddheshgarg

Morals of A Bengali Fakir Story

Women who give birth to Muslims are not circumcised themselves,
Women who give birth to Brahmins do not wear the sacred thread.

Pic courtesy: https://i.ytimg.com/vi/JkNgeFKkHUM/maxresdefault.jpg

   A rhyme of Islamic learning, a poem going beyond mosques and spiritual teaching and a musical celebrating the journey of reaching divinity forms the essence of Bishar Blues documentary. Resonating on to the beats of Bengali homeland, Amitabh Chakraborty showcases the life of Bengali Fakirs in reelity. 

   Recording amidst the rhythm of ignored boroughs of West Bengal, these fakirs echo the universal knowledge of Marfat that is a Muslim community far from the mainstream practices of Shariat. The very essence goes back to the age-old baritones of Islam which by-passes the materialistic route between man and The Almighty.  Unlike the powerful Muslims, the simplistic living of the Prophet and succeeding Khalifas was the reason they could strike a connection with Allah.

   Mansoor Fakir who is one of the spiritual stars of this Partha Barman's discography reminisces the times when his devout Muslim father threw away the veil system within his Pathan rooted family. Further to this, his father created an ashram and would sing the songs of enlightenment with his fellow Hindu brothers.

People who have knowledge of the self know how God's workshop functions.

   Expanding the thread of knowing the inner you can lead to reaching God, this Best Non-Feature National Film Award recipient highlights the tales of brotherhood and building a link with the Almighty. With minimal Amit Debnath and Amitabh's edits, the film showcases the ethnic and geographical mix of Islam through Marfat's songs brilliantly. 

-siddheshgarg